Facebook May Change Real Estate

Facebook Open Graph Search

According to Inman news, there is a new search tool that enables agents to attract and hunt down leads on Facebook. Some marketing experts say their Graph Search, which is gradually being introduced to thousands of people at a time on Facebook, may prove to be a valuable tool to real estate professionals who use social media for marketing purposes.

It shows to help consumers with shared friends and interests find them, and by enabling real estate professionals to hunt down buyers and sellers who, due to shared friends and interests, may be more inclined to accept their approaches.

Facebook reportedly introduced Graph Search to hundreds of thousands of additional people in February. That’s a signal that the company is moving closer to making the product available to all 1 billion claimed Facebook users.

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